Social Media for Thoroughbred Farms

You Need Content – My WriteSocially Social Media Service Can Help

WriteSocially | Social media marketing specialist for the thoroughbred industryHi I’m Lisa Santora and I’ve spent the last 18 years creating fun and engaging content that motivates people to take action. Here you can learn more about my WriteSocially Social Media Service that I provide. (And if you have arrived on this site looking for other SEO or content marketing services unrelated to horse racing, that’s all right, too. I have worked for hundreds of clients in dozens of verticals. Please see my Testimonials Page.)

My content delivers more phone calls, more clicks, more downloads, and more sales.

But what is content, anyway?

That word spans an ever-widening universe of stuff that can be used to market thoroughbred farms in Kentucky, New York, Florida and across the country. And even as you promote your farm, keep in mind that the very best content does more than that: it provides value to your audience.

It might be instructional to take a step back and consider a wider view.

So What is Content, Anyway? The Macro Answer

Consult Chris Bolman’s September 14, 2015 article, The Impossible Definition of Content Marketing, to read Jay Baer’s full definition. Jay is one of the best content marketers and he offers some great advice:

“Not just what it can do for revenue, but rather how it helps people live their lives.” [Jay Baer]

Top Content Strategies for Thoroughbred Farms

WriteSocially creates content like Jay Baer describes. It will keep your audience talking to you and transacting with you. So let’s look at how I do that and what it means for your bottom line.

But first let’s answer a few questions you may have:

Yes it’s OK to outsource social media.

And don’t worry – you don’t have to outsource it all, if you don’t want to. 🙂

These are the points and formats that lead your audience to engage with you:

1) Copy that informs builds trust.

Top content can build authority and increase sales. It needs to be shared on social media in a timely way; such as right after your stallion gets a new stakes winner, or sires a sales topper.

Here I include a few excerpts from blogs that I’ve written, to illustrate how I can use content to build trust and buzz for you.

From my article on Tapizar:

“At only $15,000 Tapizar provides exceptional value. As the winner of the Breeders Cup Dirt Mile (Gr.1) and sire of several yearlings that sold for six figures last year, Tapizar is poised to carry Tapit’s genes into the future. This is the year to get in on breeding to this horse before his two year olds produce on the track. He is affordable compared to Tonalist ($30,000) and according to Gainesway Farm has bred over 400 mares in his first 3 seasons at stud, so in almost Uncle Mo-like style, he should have a great opportunity to have his progeny showcase their talents at the races.

One last benefit of breeding to Tapizar: As of December 25, 2015, Deputy Minister ranks #6 on the leading broodmare sire list and he is a perennial top broodmare sire that infuses even more quality into Tapizar’s pedigree. This is a ‘live’ cross, as Wood Memorial (Gr. 1) winner, Belmont Stakes (Gr. 1) and Jim Dandy Stakes (Gr. 2) second place finisher and Travers Stakes (Gr. 1) third place finisher Frosted is bred on this Tapit – Deputy Minister cross.”

Key Takeaway: [And as we have seen with his first crops, Tapizar has definitely been a popular young sire with his $800,000 Fasig Tipton filly and others. If you have a son of Tapit that has just begun his stud career, now is the perfect time to get WriteSocially blogging for you. You want to ride on the coattails of all the buzz that Tapizar and other sons of Tapit are getting. Here’s a great example: I wrote a blog about He’s Had Enough, and Woodford Thoroughbreds liked it so well they put it up on their blog plus they shared it on social media.]

Plus: If you’re interested in Tapizar, I am selling shares right now in Monomoy Girl’s full brother. This Tapizar two year old is really special! Write to me at for more info!


OK so we have seen that an active blog can generate buzz, especially if you share the links to your posts on Twitter and Facebook. But there’s more that WriteSocially can do for you:

2) Powerful messages combined with photos create a new experience.

As a social media marketing specialist it is my job to combine powerful messages with photographs provided by thoroughbred farms and their photographers.

Basically I have to generate a big emotion with several words and a picture. The resulting social media post becomes something brand new that didn’t exist before.


3) Video transports the viewer.

As with images, video doesn’t have to be professional, as long as it is clear. Sunrises and sunsets at the farm are always popular, and capturing a favorite horse on film, (like with a short Vine) can transport fans to the paddock!

Again combining video clips with relevant, timely messages can get people clicking through to your website.

WriteSocially | Social media content for the thoroughbred industry

My WriteSocially Social Media Service Puts Your Assets in Front of Your Audience

I’ve promoted 21 stallions on social media. I create an ‘authentic voice’ for each farm in keeping with their brand. Some customers turn over all their social media work to me and others like to have me around as a key contributor. Either way we keep the buzz rolling!

In addition to top content, you will enjoy top personal attention from me, plus many more benefits with my WriteSocially Social Media Service! If you are looking for a social media specialist who will return your phone calls and emails the same day, plus give you the attention you deserve, then let’s talk. Please call me at 920-706-1358 or write for a custom social media proposal.